Our Story: A Mission Rooted in Impact

Mission

To eliminate the logistical barriers of corporate social impact, allowing teams to focus on what matters: connection and community.

Netflix employees engaging in team building and community service at MudTown Farms in Watts, Los Angeles, through a managed b goodly corporate volunteer outing.

Vision

A corporate culture where service is a seamless, professional standard for every organization.

b goodly corporate volunteer preparing and serving meals at The Midnight Mission in Downtown Los Angeles, demonstrating the hands-on leadership behind our corporate volunteer programs.

The Havana Spark to the b goodly Standard

In 2010, while playing baseball in Havana, Cuba, I saw firsthand how a shared goal could break down barriers. After donating my gear and returning home with nothing but my passport, I realized that the highest ROI in life comes from service. But when I tried to bring that spirit back to the corporate world, I hit a wall.

A young Cuban baseball player in Havana using a homemade batting glove made from a sock, illustrating the resourcefulness and passion that inspired Aron Levinson to launch b goodly.

I found that organizing high-impact volunteering was a logistical nightmare. Between vetting non-profits, coordinating transport, and managing catering, the 'work' of doing good was overshadowing the impact itself. I knew there had to be a better way for companies to show up.

I founded b goodly to bridge the gap between corporate ambition and community need. We took the 'lot of work'—the searching, the scheduling, and the logistics—and turned it into a turnkey, premium service. Today, we help the world’s leading teams—from Netflix to Mazda—build a legacy of kindness, one managed field trip at a time.

Watch the story of how we're transforming corporate culture in Los Angeles through curated, zero-logistics service days. Meet Aron and see the 'why' behind the bus.

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